I can’t believe that I am actually about to type the following sentence but a “Dunkin Donuts Ad featuring Rachel Ray Has Been Banned Due to It’s Terrorist Symbolism.” After receiving tons of pressure and threats of a boycott, Dunkin Donuts has decided to pull an ad featuring Rachel Ray. The reason, because the black and white scarf she was wearing vaguely resemble a keffiyeh. According to some of the masterminds who led the charge to have the commercial pulled, the keffiyeh is synonymous with terrorism.
Initially the spokes people for the Donut franchise brushed off any claims of terrorist symbolism, stating that it was just a black and white paisley scarf. However the mounting pressure has forced their hand. Dunkin Donuts pulled the ad featuring Rachel Ray, stating that;
“In a recent online ad, Rachael Ray is wearing a black-and-white silk scarf with a paisley design. It was selected by her stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial.”
Personally I’m kind of glad that they pulled the commercial, because it wasn’t just symbolic of terrorism, it was an actual part of a terrorist plot. A plot to undermine my sanity, by torturing and tempting me with the thought of fresh warm blueberry cake donuts and a cup of that lovely black java, only to realize that the closest Dunkin Donuts franchise is hundreds of miles away in the next state. It’s part of the Shock and Awe treatment, first create the strong desire for donuts and coffee, a desire so strong that I will consider making the drive to Illinois. Were I to give in to this desire the crippling blow awaits me at the gas pump when I try to fill up for the journey. (A 40 gallon tank at $4.00 a gallon you do the math!)
To make matters, hoping against hope, I end up doing an online search trying to devise a way to get my hands on those Weapons of Mass Consumption, and to my surprise the Dunkin Donuts website claims that there is a new Dunkin Donuts less than ten minutes away from me, prompting me to gather the troops and move in for a preemptive breakfast strike. Unfortunately just like the allied forces my search comes up empty and the new franchise has not yet been built.
All joking aside, I can’t help but appreciate the timing of this incident. Just days after I published “I Ain’t Be Got No Weapon” and I get a classic real life example of stereotypes and assumption gone wild.
Now I’m probably not as smart as the people who were able to pick up on the terrorist associations and symbolism in the commercial, but I hope that they don’t feel like they have made an accomplishment by having the ad pulled, if anything they have done more harm than good. (I can just imagine some poor woman, who shares the same bad taste in scarfs, being harassed and accosted by an angry group of ignorant people simply because they think that her scarf looks like a keffiyeh, which they probably can neither spell nor pronounce. Oops did I just make a stereotypical statement…bad me.)
I can’t help but be curious as to how Dunkin Donuts would respond if their loyal customers threatened to boycott if they didn’t reinstate the ad. all kidding aside if there was anything sinister going on, or any crimes being committed they would be fashion crimes (wearing a scarf with short sleeves to name one.) Dunkin Donuts has every right to pull the commercial, but they should at least pull it for the right reason, pull the commercial because some people think Rachel Ray is obnoxious, or because some chefs can’t stand the way she says EVOO instead of Extra Virgin Olive Oil, or just pull the commercial in states like mine that don’t have a Dunkin Donut to go to. They can pull it for the reasons listed or any one of the hundreds of reasons I haven’t listed, but they really shouldn’t have pulled it because of an ugly scarf.
It’s noble that Dunkin Donuts, has opted to not offend anyone, but the notion that there is terrorist symbolism hidden in the commercial is down right jihadiculous.