Boca Raton, Florida, May 1, 2008. What has the news of the world available to you all day on one page? The Butler Report.
The Butler Report (www.butlerreport.com) is a world news summary website site which, in addition to headline news, publishes US and worldwide events not covered by mainstream media. News from around the world is provided by links to international news sources. The site is updated 24/7.
Gold Coast Media Inc., a south Florida media communications company launched the Butler Report (www.butlerreport.com) after a month of beta testing on the world market. The media model is concept-based on the uber-successful Drudge Report (DR), also located in South Florida. That is where the similaries end however as the Butler Report, according to the publishers, is an expanded and comprehensive news site and includes six separate repeating sections. Avoiding celebrity news and emphasizing core business and world issues, the Butler Report is already carving out a worldwide niche for itself and gaining a loyal following.
The business model is proven as the aforementioned DR has consistently demonstrated, with 12.5 million unique visitors a month along with 500 million pages views. BR claims not to be a direct competitor of drudge rather they seek to enhance an already ripe news market. In fact at the end of their page they provide link over to drudge.
Butler Report’s unique style is effective in it’s use of newspaper-type hard-hitting headlines and a smattering of carefully selected images. Sections include Headlines, US News, Business (extensive), World News, Unusual, Special Reports and a cartoon of the day, provided by the syndicated Irish cartoonist Aidan Dowling.
Navigation is intuitive, so much so that the images are also linked to the stories they refer to. The site is built to maximize the speed of delivery of news and lacks any bells and whistles that could slow it down. Advertisers have shown an interest in the fluid format that allows ads to be placed anywhere on the page directing readers to the advertisers banner without ruining the news experience.
Gold Coast Media is owned and operated by South Florida businessmen Evin Daly and Bill Gebhard. Daly is the news publisher and editor while Gebhard is the technology and design specialist. Both are self-diagnosed compulsive news hounds with extensive backgrounds in e-commerce and technology marketing. Daly and Gebhard have other business interests in Florida. The Butler Report: Always interesting. Never dull.
Contact the Butler Report: firstname.lastname@example.org. (561) 350 5533.